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AI-Generated Content: Does it Rank?

Anoop Misal
7 min readSep 25, 2023

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Image by expresswriters from Pixabay

Nevertheless, the reality persists: content remains king. The demand for high-quality, original, and engaging content is unceasing. The only change lies in how we produce web content today, and that change is attributed to the emergence of AI-driven content writing tools.

In this article, we will explore the significance of AI tools in content creation for websites, and delve into why AI detection tools like Originality.ai are indispensable in maintaining the integrity of online content, enhancing Google rankings, and adhering to Google’s latest E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) guidelines.

Content Writing: The Recent Past

Before we dive into the world of AI-driven content writing, let’s take a brief look at the previous scenario of content writing for websites. In the recent past, content was primarily created by humans without the aid of sophisticated tools or algorithms. This content was often riddled with errors, lacked consistency, and had limited SEO optimization.

As the importance of quality content became apparent, human writers started to refine their craft. The focus shifted towards producing well-researched, informative, and engaging content that resonated with readers. Search engines like Google also…

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Anoop Misal
Anoop Misal

Written by Anoop Misal

Writer, Strategist and a Marketer.

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